This project focuses on reinterpreting the Nike Air Max 1 x Patta silhouette through a pixel art technique, creating an advertising piece that connects 8-bit nostalgia with today’s urban culture.

• Composition and Color: I used a chromatic division in the background to create direct contrast between the two colorways. This visual hierarchy allows the product to stand out as the central element of the piece.

  
  

• Advertising Adaptation: The design was projected onto Out-of-Home (OOH) advertising displays to test its readability in real-world environments.