This project explores Carhartt's identity through a digital surrealist collage that merges classic elements, nature, and streetwear aesthetics. The composition uses the brand's logo as a clipping window, integrating various textures and characters to build a visual narrative reflecting the durability and lifestyle associated with the label.

• Composition and Assembly: Clipping techniques were applied. The layer arrangement aims to create a sense of depth within the two-dimensional silhouette of the logo, while always respecting the typographic footprint.

  
  

• Color Theory: Carhartt's corporate orange was used as a solid background to enhance the contrast with the grayscale and earth tones of the collage, ensuring a chromatic unity consistent with the brand's visual identity.

  
  

• Mockup: The graphics were validated through the design of a tote bag and an out-of-home (OOH) display. This phase allows for analyzing the design's versatility in both textile printing and large-scale advertising, maintaining legibility and visual impact across both mediums.